Bright Futures EDG Is Now Prosperous Kids
We’re excited to share an important update with our community.
Bright Futures EDG is officially becoming Prosperous Kids.
You’ve already heard Prosperous Kids being used in some of our products and we’ve decided to expand this to become the parent brand. We want you to know that our mission remains stronger than ever: empowering children with agency, confidence, and a healthy relationship with money—so they can thrive not just financially, but in every area of life.
Why the Change?
As our platform has grown, we’ve taken time to reflect on who we serve and the impact we want to make.
What began as Bright Futures EDG has expanded into a dynamic ecosystem of books, tools, and educational experiences designed to help children understand that their choices matter. That they have influence, voice, and the ability to shape their future.
We realized we needed a name that spoke more directly to families, educators, and—most importantly—kids.
Prosperous Kids more clearly reflects what we stand for:
Teaching financial literacy as a foundation, not an endpoint
Building agency, so children understand they can influence outcomes
Helping kids develop confidence through smart, age-appropriate money habits
Defining prosperity as growth across life—mindset, values, purpose, and financial well-being
This name puts children at the center of the mission and makes our purpose instantly clear.
What’s Staying the Same?
While our name and branding are evolving, everything you value about our work remains unchanged:
Our engaging children’s books that introduce money concepts in meaningful ways
Our commitment to simple, practical lessons that build real-world confidence
Our passion for helping families lay strong foundations that support long-term growth
You’ll continue to find the same trusted content—now under a name that more fully reflects our vision.
What’s New?
Along with our new name, you’ll begin to see:
A refreshed visual identity
Clearer, more aligned messaging for parents, educators, and partners
New books, tools, and resources that make learning about money, mindset, and agency even more engaging and impactful
This rebrand marks an exciting new chapter—one that allows us to grow, connect, and serve families in a deeper, more intentional way.
Moving Forward Together
We are deeply grateful for the support you’ve shown us and we’re excited to continue this journey with you as Prosperous Kids.
Thank you for believing in the importance of teaching children early that they have agency, that prosperity extends beyond money, and that confidence is built through understanding and choice.
We are strong believers that money confidence builds life confidence.
